When Myers Research | Strategic Services began working with Ohio House Democrats in the 2004 election cycle, they had consistently lost seats after being bounced from the majority in the devastating 1994 elections. In fact, the district map was so challenging for Democrats after the post-2000 redistricting that they held just 37 seats before the 2004 election cycle while Republicans controlled a near supermajority, 62 seats. Read More
Full-length baseline surveys are generally a comprehensive 17- to 25-minute survey that plays out a specific contest or issue in depth, investigates attitudes, and provides a strategic roadmap for political and issue campaigns and organizations. Using our campaign foundation, we have assisted candidates, companies, and organizations in stretching their political arms, encouraging more community service, investigating local opinions on corporate proposals, and determining commercial impacts on neighborhoods and regional areas.
For our political and corporate clients, we use tracking surveys to help track changes over time in their campaign or brand and test the efficacy of the communications. Tracking surveys are generally short surveys which allow us to measure the key attributes and changes through the utilization of a comprehensive demographic time series which compares each wave of data across each demographic audience and allows us to visualize our impact among our target audiences.
Multivariate analysis is just one of the advanced statistical tools that we utilize to go beyond simple crosstabs and analyze data, seeking to find correlates between attitude and behavior. Through multivariate analysis, for example, we seek to define specific issue perceptions and candidate and party attributes that are salient and most importantly, correlate to voting or product selection decision. Read our case study to learn how multivariate regression analysis enabled Democrats to shift control of the Colorado State House in 2004 and the Ohio State House in 2008.
Internet-based research is the emerging medium in survey research and is clearly the wave of the future, particularly for reaching younger voters and highly-targeted segments of the population. Though not perfected, the Internet provides a cost-effective medium that we increasingly are using as an augment to traditional phone studies. We utilize Internet-based research in several ways, from multi-modal surveys and Internet-only surveys to qualitative research and media testing.